Setting Up Email Sequences

Overview

Email sequences are automated emails sent to subscribers over time. They nurture your waitlist, build anticipation, and keep your audience engaged.

Creating a sequence

Go to **Emails → Sequences** and click **New Sequence**.

Name it (e.g., "Welcome sequence" or "Launch countdown").

Set the **trigger**: when does this sequence start?

- **On signup** — Immediately after someone joins

- **On tag** — When a subscriber is tagged (e.g., "VIP")

- **On date** — At a specific date and time (great for launch day)

Adding emails to the sequence

Click **Add Email** to create each step:

**Subject line** — Keep it short and curiosity-driven

**Body** — Use the rich text editor. Supports markdown, images, buttons, and personalization tokens

**Delay** — How long to wait after the previous email (e.g., "2 days", "1 hour")

**Send time** — Optionally restrict to a time window (e.g., 9 AM - 12 PM in the subscriber's timezone)

Personalization tokens

Use these tokens in your subject line or body:

|-------|--------------|

Example welcome sequence

|---|-------|---------|---------|

Best practices

Keep emails short — 150-250 words max

One CTA per email

Use the subscriber's first name when available

Test subject lines with A/B testing on broadcasts first

Monitor open rates and unsubscribe rates after each email