Personalizing Email Content

Overview

Personalized emails get higher open rates, click rates, and conversion. GetLaunchDay supports dynamic tokens, conditional content, and smart segments.

Personalization tokens

Insert tokens anywhere in your subject line or email body:

|-------|---------------|

Fallback values

If a token is empty (e.g., subscriber didn't provide a name), use a fallback:

`{{first_name|there}}` → "Hey Alex" or "Hey there"

Conditional content

Show different content based on subscriber data:

{{#if referral_count > 0}}

Thanks for spreading the word! You've referred {{referral_count}} friends.

{{else}}

Share your referral link to skip the line: {{referral_link}}

{{/if}}

Smart segments

Under **Emails → Segments**, create groups based on:

**Signup source** — Organic, social, paid, referral

**Engagement** — Opened last email, clicked any link, inactive

**Custom fields** — Any data collected on the signup form

**Referral performance** — Made 0, 1-5, or 5+ referrals

Then send targeted broadcasts or sequence branches to specific segments.

Best practices

Always use a fallback for first_name

Test personalization with a preview email to yourself

Segment your list for milestone announcements (e.g., only email people who haven't referred anyone yet)