Managing Unsubscribes

Overview

Every email sent through GetLaunchDay includes an unsubscribe link. This is required by law (CAN-SPAM, GDPR) and helps maintain healthy deliverability.

How unsubscribes work

Subscriber clicks "Unsubscribe" in the email footer

They see a confirmation page with options:

- **Unsubscribe from this project** — Stops emails for the current project only

- **Unsubscribe from all** — Stops all emails from your account

They're immediately removed from active sequences

Their data remains in your subscriber list with an "Unsubscribed" status

Viewing unsubscribes

Go to **Subscribers → Filter → Status: Unsubscribed** to see who left and when.

Reducing unsubscribes

**Send relevant content** — Don't email just because you can

**Space out emails** — No more than 2-3 per week

**Set expectations on signup** — Tell people how often you'll email

**Use preference centers** — Let subscribers choose email frequency

**Segment** — Don't blast the same email to everyone

Re-subscribing

If someone unsubscribed by accident, they can re-subscribe by:

Signing up again on your landing page

Contacting you directly (then you manually toggle their status)

**Note:** Never manually re-subscribe someone without their explicit consent. This violates anti-spam laws.

Unsubscribe rate benchmarks

**Under 0.5%** — Excellent

**0.5-1.0%** — Normal

**Over 2.0%** — Review your content and frequency immediately