Double Opt-In Configuration

Overview

Double opt-in means subscribers must confirm their email address before being added to your waitlist. It's optional, but recommended for quality.

Why use double opt-in?

**Higher quality list** — No typos or fake emails

**Better deliverability** — Email providers trust confirmed subscribers

**GDPR compliance** — Provides clear proof of consent

**Lower spam complaints** — Only genuinely interested people join

How to enable

Go to **Settings → Signup Form**

Toggle **Double opt-in** to on

Customize the confirmation email (optional):

- Subject line (default: "Confirm your email")

- Body text

- Button text (default: "Confirm my email")

Set the **confirmation redirect** — where subscribers go after clicking confirm

How it works

Subscriber fills out the signup form

GetLaunchDay sends a confirmation email with a unique link

Subscriber clicks the link

They're added to the waitlist with a confirmed status

The welcome email sequence begins

When to skip double opt-in

Running a quick validation sprint where speed matters more than list quality

Targeting a niche audience where fake signups are unlikely

When you're driving traffic from trusted sources (e.g., personal LinkedIn)

Note on metrics

Double opt-in will reduce your total signup count — typically by 20-30%. But the subscribers you keep are more engaged and more likely to convert.