Understanding the Dashboard

Overview

The dashboard is your command center. It shows real-time data across all your projects — traffic, signups, validation score, email performance, and more.

Dashboard sections

Overview cards

At the top, you'll see four key metrics:

**Total visitors** — Unique visitors across all your landing pages

**Total signups** — Email signups collected

**Conversion rate** — Signups ÷ visitors

**Validation Score** — Your composite score (0-100)

Traffic chart

A time-series chart showing daily visitors and signups over the last 7, 14, 30, or 90 days. Toggle between line and bar views.

Signup feed

A real-time feed of new signups showing name, email, timestamp, referral source, and UTM parameters in a scrollable list.

A/B test results

If you have active A/B tests, they appear in a dedicated card with variant performance, confidence levels, and a "pick winner" button.

Email performance

See open rates, click rates, and unsubscribe rates for your email sequences and broadcasts.

Filtering and segments

Use the filter bar to:

View data for a **specific project** (if you have multiple)

Filter by **date range**

Filter by **traffic source**

Filter by **device type** (mobile, desktop, tablet)

Exporting

Click **Export** in the top-right to download:

**CSV** — Raw data for spreadsheets

**PDF** — Investor-ready traction report with charts and key metrics

Pro tips

Check the dashboard **daily during a validation sprint** — trends matter more than absolute numbers.

Share the investor PDF with **read-only access** via a magic link.

Set up **Slack or Discord alerts** so you don't need to check the dashboard manually.