Reading the Analytics Dashboard

Overview

The analytics dashboard gives you a real-time view of how your landing page and waitlist are performing. Here's how to read every section.

Key metrics

Visitors

Unique visitors to your landing page. Tracked via a lightweight, privacy-friendly script — no cookie banner required.

Signups

Total email signups collected. If double opt-in is enabled, only confirmed subscribers count.

Conversion rate

Signups ÷ visitors × 100. A conversion rate above 5% is good; above 15% is excellent.

Validation Score

Your composite demand metric. [Learn more about how it's calculated →](/help/understanding-your-validation-score)

Traffic sources

See where your visitors are coming from:

**Direct** — Typed your URL or bookmarked

**Social** — Twitter, LinkedIn, Reddit, etc.

**Referral** — Waitlist referral links

**Search** — Google, Bing, etc.

**Paid** — Any traffic with UTM parameters containing "paid", "cpc", or "ad"

Device breakdown

Pie chart showing mobile vs. desktop vs. tablet traffic. Important for design decisions.

Geographic distribution

Map showing where your visitors are located. Helps you understand your market geography.

A/B test panel

If you have active experiments, the dashboard shows:

**Version A vs. B** conversion rates

**Statistical confidence** — Green when >95%

**Recommendation** — "Pick A" or "Keep testing"

Time filters

Toggle between 7, 14, 30, and 90-day views. Use the custom date range picker for specific periods.

Pro tip

Compare time periods side-by-side with the **Compare** toggle. Great for measuring the impact of a messaging change.