BrandCraft Agency
Agency · Founded 2023 · 8 people
“We use GetLaunchDay for every new client engagement. It's how we prove concepts before we spend their budget building. Clients love the data.”
— Elena Moreau, Founding Partner
24
Client projects validated
3.2×
Faster client delivery
91%
Client retention rate
40%
Revenue increase
The Challenge
BrandCraft is a boutique product studio that helps early-stage startups go from idea to launch. Before GetLaunchDay, their process looked like this:
1. Client pitches an idea (2-hour call) 2. BrandCraft writes a product brief (1 week) 3. Design and build an MVP (6-10 weeks) 4. Client launches and... sometimes nobody cares
The failure rate was high. Nearly half of their client projects didn't gain traction after launch. This led to frustrated clients, scope creep, and a 65% retention rate — meaning clients rarely came back for a second engagement.
Elena knew they needed to de-risk the process. The answer wasn't building better MVPs — it was validating demand before building anything.
The Solution
BrandCraft integrated GetLaunchDay into the first phase of every client engagement. The new process:
Week 1: Validation Sprint Setup - Take the client's idea and create 2-3 landing page variants using the AI builder - Set up waitlists with referral engines - Connect analytics and email sequences
Week 2: Traffic & Data Collection - Drive traffic through the client's existing channels + targeted paid ads ($200-500 budget) - A/B test headlines and value propositions - Monitor the Validation Score daily
Week 3: Decision Meeting - Present the data: signup rate, engagement, referral activity, Validation Score - Recommend: build, pivot, or kill - If the idea validates, move to the build phase with confidence
This "validation first" approach means BrandCraft only builds products that have demonstrated demand. Clients love it because they're not gambling their budget.
The Results
In 12 months, BrandCraft has validated 24 client projects through GetLaunchDay. Of those:
- 14 validated strongly (Score 60+) → moved to build phase - 6 pivoted → repositioned based on data, then validated - 4 killed → saved clients $60-100K each in wasted development
The results transformed BrandCraft's business: - Client retention jumped from 65% to 91% — because projects built on validated demand actually succeed - Average project delivery time dropped by 3.2× — no more building in the dark - Revenue increased 40% year-over-year as word spread about their validation-first approach
BrandCraft now positions the validation sprint as a standalone $2,500 service, which has become their most popular entry point for new clients.
“We went from 'trust us, this will work' to 'look at the data — this will work.' That shift changed everything about our client relationships.”
— Elena Moreau, Founding Partner
GetLaunchDay features used
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“The validation score told us our first idea wasn't going to work. Painful but saved us $40K in development. Pivoted, re-tested, and found product-market fit.”
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“We ran a fake-door test through GetLaunchDay and discovered that our 'premium tier' had more demand than the free version. Changed our entire go-to-market.”
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