Why Product Hunt still matters
Despite what some people say, Product Hunt is still the best single-day traffic source for new products. A successful launch can bring 3,000-10,000 visitors and hundreds of signups in 24 hours.
Pre-launch (2-4 weeks before)
Build your audience first
Don't launch cold. Use GetLaunchDay to build a waitlist of at least 200 people before you go live. These will be your Day 1 supporters.
Find a hunter
A hunter with 1,000+ followers can boost your visibility. Reach out 2 weeks before with a personalized message about why your product matters.
Prepare your assets
Launch day
Timing
Launch at 12:01 AM PT. This gives you the full 24 hours on the front page.
Mobilize your community
Email your waitlist at launch. Ask for support, upvotes, and honest feedback. Don't ask for upvotes directly (it violates PH rules) — instead, say "check out our launch and let us know what you think."
Engage with every comment
Reply to every single comment within 30 minutes. Being responsive shows you care and keeps your product visible in the feed.
Share on social
Post a launch thread on Twitter/X. Share on LinkedIn. Post in relevant communities. Every piece of traffic helps.
Post-launch
Follow up with visitors
Everyone who signed up during the PH launch gets a personalized email within 24 hours.
Write a retrospective
Share your results publicly. The PH community loves transparency. This content often performs better than the launch itself.
Use GetLaunchDay's PH Kit
GetLaunchDay generates all PH assets for you: thumbnail specs, tagline variations, first comment template, and a launch-day checklist.