Your waitlist is growing. Now what?
Collecting emails is step one. Converting those subscribers into customers is the real game. These 5 email sequences have been proven across thousands of GetLaunchDay campaigns.
Sequence 1: The Welcome Series (3 emails)
**Email 1 (Instant):** Welcome + queue position + referral link. Short, warm, and actionable.
**Email 2 (Day 2):** Your story. Why you're building this. What problem it solves. Make it personal.
**Email 3 (Day 5):** Early access offer or exclusive content. Reward them for being early.
Sequence 2: The Social Proof Drip
Send user-generated content as it comes in. Each email shares a testimonial, a milestone, or a community achievement. This builds FOMO and reinforces their decision to sign up.
Sequence 3: The Education Series
Teach them something related to your product's domain. If you're building a finance app, send personal finance tips. If it's a productivity tool, share workflow hacks. Value first, pitch second.
Sequence 4: The Launch Countdown
Start 7 days before launch. Daily emails with increasing urgency:
Sequence 5: The Post-Launch Conversion
After launch, target subscribers who haven't converted: